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Customers served — founders' brands
From the founder
Capitare Holdings
“We are patient owners in an impatient industry. We would rather build one brand that lasts decades than ten that last a season.”
Capitare exists because most consumer brands are built to be sold, not
to be kept. We take the opposite view. We hold what we build, we fund
growth from operations, and we judge every venture on the same simple
questions: do customers come back, does the economics work without
subsidy, and would we be proud to own this business in twenty years.
Shared infrastructure makes our brands efficient — but conviction is
what makes them last.
Aaron Wallace
Founder & Chief Executive